Once a marketing gold rush, web3 bets by brands like Nike and DraftKings are now ending in courtroom battles—and collapsing consumer trust. ...
Search results for: Animoca brands
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The NFT market fell apart. Brands are still paying the price - 0
Animoca Brands and Open Campus deploy US$10M to support DeFi student loans on Pencil FinanceAnimoca Brands Corporation Ltd and Open Campus have jointly committed US$10 million in liquidity to Pencil Finance, a decentralised finance (DeFi) protocol... ... - 0
- 0Animoca Brands backs DeFi lending firm Pencil Finance with $10mThe funds will be used as collateral for decentralized finance (DeFi) student loans on its Edu Chain platform. ...
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Luxury brands' use of NFTs as digital twins may undermine the perceived value of physical products, study findsIn an era where technology and luxury converge, NFTs (Non-Fungible Tokens) have increasingly become part of the marketing strategies for high-end brands. Many luxury companies have adopted digital twi ... - 0
NFT Hangover Hits Mainstream—Lawsuits, Low Volumes Drive Nike and Others to RetreatBrands like Nike and Starbucks retreat from NFTs, facing market collapse, lawsuits, and shifting to sustainable digital strategies. ... - 0Luxury Brands’ Use of NFTs as Digital Twins May Undermine the Perceived Value of Physical Products, Study Finds | NewswiseA new study by researchers from Bar-Ilan University and the University of Agder reveals that while luxury brands are increasingly linking NFTs to physical products through digital twinning, this strat ...
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