In an era where technology and luxury converge, NFTs (Non-Fungible Tokens) have increasingly become part of the marketing strategies for high-end brands. Many luxury companies have adopted digital twi ...
Search results for: Luxury
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- 0Luxury brands' use of NFTs as digital twins may undermine the perceived value of physical products, study finds
- 0Luxury Brands’ Use of NFTs as Digital Twins May Undermine the Perceived Value of Physical Products, Study Finds | NewswiseA new study by researchers from Bar-Ilan University and the University of Agder reveals that while luxury brands are increasingly linking NFTs to physical products through digital twinning, this strat ...
- 0Investors Sue Nike for $5M Over Alleged RTFKT NFT Project Abandonment – The Shib DailyInvestors sue Nike, alleging financial losses after the company shut down its Web3 subsidiary RTFKT, wiping out millions in investments. ...
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