Search results for: Luxury branding

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    Luxury Brands’ Use of NFTs as Digital Twins May Undermine the Perceived Value of Physical Products, Study Finds | Newswise
    newswise.com
    A new study by researchers from Bar-Ilan University and the University of Agder reveals that while luxury brands are increasingly linking NFTs to physical products through digital twinning, this strat ...
    by tjub 1 day ago | NFTs | 0 comments